Wächter & Wächter wins the most prestigious B2B award for its integrated successful campaign for Magirus. Read what made this case so successful.
Wächter & Wächter wins the most prestigious B2B award for its integrated successful campaign for Magirus. Read what made this case so successful.
Worldwide Partners HC partners regularly exchange views on trends in Healthcare & Pharma Marketing and communication. See this summary of Global Expectations for the Near Future
We are convinced: for many clients an agency with 55 people is just right. But there are other criteria. Read what our partner Chris Knopf, US thinks about that.
In 2014 I see the main task for our agency and our clients in integrating social & mobile, gathering and applying client customer insight to unified marketing solutions, in reducing complexity by simplifying and to manage change.
Global healthcare marketing often sets on the smallest common denominator and fast translation, but does this lead to success? Read about a model on how to save money and, at the same time, increase results.
Challenge or easy win? How relevant are the new competence networks really? Read more about the new chances of dialog when fishing where the fish are.
Corporate Identity guidelines can be much more than instruction manuals.
5 Tips for a Brand-Manager: How do you stay true to your brand - and still not lose the supremacy!
Over 50 global marketers representing both agencies and clients came together to discuss marketing's return on investment and the importance of this measure in accurately capturing marketing's impact on businesses' bottom line.
Web-Centric Branding: Message Mapping and Your Website. 4 recommendations.
No progress without risk. No future without questionmark. Only those who accept this, will participate in shaping the future. Read about how to master the future of healthcare marketing and how to lead companies to success.
Best Practices Around The Globe, Insight From The B2B Social Media Experts At Worldwide Partners B2B Network.
Mobile phones will overtake PCs. For mobile for the first time, marketing needs a good mix of brand strategy competence of a traditional brand manager, technical know how of a digital marketer and the segmentation knowledge of a data specialist.
Integration needs Big Idea. Agencies have to change constantly, but should they follow every buzz?. Read about prorities we have set for our agency group in 2013.
Do international B2B brand need local communication? Can central und regional Interests be served at the same time ?
Read more on global branding within the new digital communication world.
a cautionary tale about ignoring general consumers: Often we are employ the trendiest execution of a digital concept, And then we have to deal with the fact that only 5% of the population could possibly enjoy the full ideas therein. Read about QR codes and Geolocation.