No cookies left, what does it take for brands to stay ahead in the e-commerce age? Suggestions from Rachel Tipograph, multi-award winning young digital hero to delight creative brand strategists.
No cookies left, what does it take for brands to stay ahead in the e-commerce age? Suggestions from Rachel Tipograph, multi-award winning young digital hero to delight creative brand strategists.
"Fly the d*** plane first," is often said at the front of the cockpit during a crisis. But you should still let your team know which way leads to the new normal. And it's also best to inform your business partners promptly about your current offer.
Business-damaging silo thinking can be dismantled through technical solutions, reorganization and a trusting collaboration culture. Read here how this works.
Entrepreneur Ingrid Wächter-Lauppe reflects on her experiences (already made in the last century) with New Work and mobile working. What is her opinion today? Enthusiastic about New Work ( despite considerable efforts), but thoroughly critical of home office (despite growing popularity). Read why and what solutions she proposes.
What changes will outlast the crisis? An interview with Ingrid Wächter-Lauppe on her assessment of the New Normal and the major task facing advertising as a whole in these uncertain times.
What is likely to become the New Normal after Corona is still unclear. We asked our network's agency partners for a brief forecast of in which lasting changes they believe in. Nothing representative. Just a brief impression and comparison of moods.
Is digitization also gaining momentum among small and medium-sized enterprises (SMEs)? What can SMEs do to make faster progress? In this discussion, three of our brand guards develop some ideas about what can be done by whom and how.
Which changes are sustainable? What will really become the "new normal" regarding the many different forecasts? First surprising insights provide valuable guidance for a timely switch to the future mode.
Five things that healthcare advertising can learn from other industries or why you should not necessarily stew in your own category juice.
Five things that healthcare advertising can learn from other industries or why you should not necessarily stew in your own category juice.
"Reshaping Global Engagement Operations." According to the CMO Council study, hybrid glocal structures are optimal for business success because they allow both customer nearness and uniform brand building. We have summarized in 8 tips how a transformation can succeed and what lessons we have learned from serving many global customers.
More Data? Yes, where practical and affordable. More brand and values? Yes, because it is increasingly demanded by people. More balance and customer centricity? Yes, because this is the only way to guarantee success.
The study of the CMO Council demands more customer centricity & more brand for more business success in the digital age. The future therefore belongs to hybrid organizational structures.
In an increasingly open and global world, competition between regions for the favour of companies, skilled workers and residents is growing. The region as a brand is increasingly becoming a recipe for success.
Does the German industry kill the agency world with this strategy or does it harm itself in global competition? The evaluation of a Worldwide Partners study
Heads of agencies from all over the world contribute their ideas on this topic. Almost all innovations cited worldwide have a digital orientation. However, they all have something else in common: the customer, whether doctor or patient, should always be in focus with his interests, needs and emotions.
BtoB Summit in Paris: Hot temperatures outside, hot topics inside: Three power women present on the topic "Emotionnel X Rationnel, re-mixer votre Marketing" and provide evidence that emotions are highly effective in B2B.
Four successful ladies, CEO´s from Worldwide Partners agencies discussed this question and trends in B2B marketing.
Numbers and Big Data gain rapidly in importance. The dream of evidence-based advertising rules, that guarantee advertising effect seems to become reality. But intuition is needed more than ever. Read our article published in HealthcareMarketing.
Why the change to digital communications means we need a different strategic approach. Read what Dominic Owens, Managing Director of our London based partner agency Seven Stones writes.
Successfull brands have a clear positioning, differentiating them from competitors. What´s about the regions in Germany?. Read here more about how we see Bavaria doing this.
Google`s recommendation for business and industrial markets supported by other speakers on the BMA 14, like the Marketing Managers of Cisco, GE or AON.
A Content Disconnect. Survey details how marketers develop content that's not read and reveals that they prefer text based content to video, laptop to smartphone. Read why content marketing can contribute to Brand building but less to sales,
Slowly but steadily also American B2B marketers learn that global branding needs local alignment. Read how Godfrey, one of the US Worldwide Partners teaches its clients on this issue.
Read why Google and CEB and also Ingrid Wächter-Lauppe believe in the importance to adress clients also with identity values (values that help to improve clienst self image)
2015 will see unprecedented changes: democratization of analytics, as it moves to the cloud and prices drop, Jeff Winsper describes the top seven 2015 trends in marketing analytics.
Waechter & Waechter and the Worldwide Partners Network invited to a very interesting morning session. 70 agency partners from all over the world, international CMO's and enterpreneurs discussed on new challenges that marketing is facing today.
This is a story of my own past as manager and board member in the IT industry and the learnings thereof:
To be the technical leader does not guarantee survival. You need more: interest in targets´ needs and branding, branding, branding!
Brands.: Are they better managed globally or locally? How and when work hybrid forms best? Read about our long term experience in our global network.
B2B Marketing will play an important role if it supports the organic growth of its companies and works on customer centricity, collaboration with IT, Sales, Finance & Big Data & branding & creativity.